For Public Release, April 1, 2016
CRAIG LATIMER, Freestyle Motorcycle Rider from Sydney, NS will ride wearing the ICON brand with support from Parts Canada.
Craig, currently residing in Fort McMurray, AB, rode his first dirt bike at the age of 9 years and sharpened his skills to win Motocross races in the amateur ranks. It was just a few years ago that he bought his first road bike and he quickly learned that stunting was second nature to him. Craig placed first in the Individual Freestyle and Circle Wheelie Challenge at the Canadian Freestyle MX Championship, and now, a veteran in the discipline, he competes and performs across Canada and in the US, having just returned from the 2016 Monster Jam World Finals in Las Vegas.
“We are extremely excited to have Craig on our growing roster of skilled athletes” says Laura Lang, National Marketing Manager for Parts Canada. “Craig is a very talented rider and is an excellent advocate for the sport. We’re proud to have him wearing ICON, and look forward to watching him at events across the country”. Craig adds, “I am proud to be representing the leading motorcycle distributor in Canada. In today's freestyle world it is important to keep yourself protected head to toe and Icon is pushing the limits with style, comfort and safety”.
For additional information please contact:
Marketing Manager, Parts Canada