THE EVOLUTION 2025 / / THOR - Next Gen. The evolution has begun. The Next Gen is here. Now is the time to bring edge and progression back to the brand that started it all. A fresh modern take is what you will see moving forward for THOR. No longer living in what was or what is, but in what will be. We are creating what Motocross and its athletes will look like in the future and how to present them to the world. An edgier, new look for THOR products and fans. New innovation for the sport and its athletes. Taking motorcycle apparel and protection to heights never before reached. Ultimately helping the young athletes of the universe achieve their goals and live out their dreams. We bring to you a more youthful focus. We bring to you THOR - Next Gen.
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